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Coming on the heels of Panera's launch of its new Chef's Chicken Sandwiches lineup, the event will feature the hosting talents of T-Pain along with merch that connects all the threads.

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Viewed as one of the savviest business minds in Hip-Hop, the Bay Area boss retrieves more revenue with the launch of his new Goon With The Spoon ice cream brand.

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The Harlem rapper recently announced his foray into the spirits world with the launch of Mercer + Prince, a brand that displays Rocky's sharp eye for detail and should stand as a notable entry into the rye whisky space.

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King Push's "Spicy Fish Diss Track" on behalf of fast-food company Arby's reportedly netted the brand $8.2 million in ad exposure which prompted Pusha T to suggest that it may or may not be true.

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The Doggfather's latest business venture might see the Triple OG moving into the glizzy gang with a potential line of hot dogs.

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The pair are now entering into a new partnership with BIC for its new EZ Reach lighter

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The Los Angeles Lakers star and Carter are now part owners of the Boston Red Sox and the Liverpool soccer team.

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After securing two recent deals, the Brooklyn rapper turned mogul saw his net worth jump 40 percent according to a new tally.

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Some may remember that Square's Jack Dorsey and TIDAL's Shawn "Jay-Z" Carter were seen in photos together.

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The Brooklyn mogul sold half of his champagne brand Armand de Brignac business to LVMH, which will significantly boost its global profile.

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Today, the Pod-Father has partnered with Patreon, bringing his eponymous podcast, network, and related exclusive content to the platform.

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Jay-Z, seeing the vast potential after launching Monogram, has launched a fund that will put financial muscle behind minority-owned cannabis businesses as he too has dipped his toes into that pool.