Virginia Beach continues to be at the forefront of redefining fashion. The Clipse are now starring in the launch campaign for the adidas Superstar 92.
To be fair, many sneakerheads agree that Kanye helped make adidas a force again in the sneaker game, as his drops were just as highly anticipated as anything Nike and Jordan had on their calendar.
We can't front, these joints actually look pretty spiffy. Just sayin'.
The once successful partnership between Kanye West and adidas has reportedly been fully dissolved. The two parties have settled their legal battle.
adidas would be fools to pass up this opportunity.
Adidas is counting it's lucky stars that so many people have a craving for yesteryear's fashion.
One thing Cam'ron is not here for is people calling him out.
Stormzy and adidas are giving back to the people in a major way. The UK rapper and the brand have opened the #MerkyFC community center in London.
Adidas announced on Wednesday that they had donated $150 million from the sales of their remaining Yeezy sneakers to groups fighting hate. A new batch release was launched last month.
Saying that adidas is "raping him" via his business contract, Kanye hopes that his followers turn their back on the three-stripe brand in his name and let these sneakers brick upon arrival.
Once Adidas finally unloads the remainder of their Yeezy stock, that might be it for Kanye West's run in the sneaker industry.
It seems that YEEZY season is approaching. The brand has unveiled its first product offering since parting ways with adidas.