How Michael Jordan Became A Billionaire
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Having Forbes estimate his net worth at a billion dollars means Michael Jordan transcended any level of success he already had as a six-time champion with the Chicago Bulls. The man owns his own NBA team now.
So how did a guy who came into the league in 1984 only making $1 million each year grow his wealth so exponentially? The pathway to how Michael Jordan became a billionaire is paved with other people’s money. That’s not an insult. It’s the American way.
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Photo: WENN
His Nike Deal
Conservative estimates have MJ bringing in $75 million in 2014 alone from his well-guarded deal with Nike. It’s not as if Jordans are lacking in popularity these days. Add in the fact that Nike has been giving Jordan an undisclosed amount of royalties from day one of a deal that was probably renegotiated a few times, and it’s easy to see the money accumulating.
Buying Low On Charlotte Hornets
Jordan bought into the Hornets for a paltry (by NBA standards) $175 million. The team was losing games and money at an alarming rate, but MJ stayed patient before eventually buying the controlling 85% interest in the team.
The 2011 NBA Bargaining Agreement
His fellow 29 NBA owners gave Jordan and other owners of small-market teams a huge gift by locking out the players in 2011. The lockout broke the union, and allowed for revenue sharing and a larger percentage of basketball related income to go to owners.
The NBA’s $2.66 Billion TV Deal
When the NBA re-upped its deal with ESPN and TNT in October of 2014, every franchise saw its value increase. The combined impact of the TV deal and the 2011 CBA probably tripled the Hornets value. The mark of a true hustler is how they flip an investment, and MJ earned high marks for the Hornets move.
Gatorade/Hanes Endorsements
Even when he’s starring in those random commercials with Cuba Gooding Jr., “His Airness” is caking up to the maximum. And those are just the endorsements we see. Upper Deck and 2K Sports are also cutting Jordan checks.
Jordan Owns Seven Restaurants
Restaurants are usually thought to be a horrible way for the rich to draw a profit. But when you’re Michael Jordan, and a good chunk of your fortune comes from branding, then a handful of Michael Jordan Steakhouses are a profitable venture.
Car Dealership
Do you know who DealerRater.com voted North Carolina’s top Nissan dealer? That’s right, Michael Jordan Nissan located at 3930 Durham Chapel Hill Blvd.
He’s Still Spending Bulls Money
The best thing about being an old school basketball player is that they weren’t subject to maximum salaries. Mike made $30.1 million in during the 1997 season and $33 million in 1998. He took a lower salary of $1 million during those seasons with the Wizards, so we’ll pretend like that atrocity never happened.
Investments
When you’re making hundreds of millions of dollars, you don’t drop your bread in a savings account. Let’s make an educated guess that Jordan both owns some Nike stock and probably has a diverse investment portfolio.
Corporate Partnerships
A clear benefit of being a sports team owner is getting richer corporations to pay you for partnerships and advertising. Fox Sports, Novant Health, Time-Warner Cable, and Coca-Cola are all on Jordan’s team.
Dumping Michael Jordan Motorsports
The wealthy know how to dump an investment that’s not performing. Such was the case when Jordan threw the deuces to Michael Jordan Motorsports in 2014.