Exclusive: Cinematic Music Group’s Jonny Shipes’ Five Rules To Running A Rap Label - Page 2
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Jonny Shipes has been the head honcho at Cinematic Music Group for over ten years and has discovered talents like Big K.R.I.T., Smoke DZA, and Nipsey Hussle. Vashtie Kola, Joey Bad@$$ of Pro Era are also some of the talents currently under the Cinematic umbrella. In 2012, with the Do-it-yourself mantra taking over the game and presence on the internet being more important than ever, independent labels are the new majors.
As recently as last week however, Jonny Shipes’ Cinematic Music Group inked a new deal with SONY Red that would include label services, management, touring and merchandising. For all of you young and aspiring moguls, Jonny Shipes shares his tricks of the trade on how to turn your little label that could, into a real machine. Hit the jump to get five rules to running a rap label according to Jonny Shipes.
Ed Note: Jonny specifically asked that we didn’t edit him, so we didn’t. Here it is, raw and uncut.
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1. “Keep a level head & dont let any of the Isht that goes wrong on a daily basis in this f**kin crazy industry rattle you. workin with so many different artists there is no telling what will go wrong on any givin day but u can b sure something will pop up 2 ruin ur day. learn to balance that & work thru it & let it roll off ur back f**k it , throwing chairs or breakin Isht isnt gonna fix the problem so just handle ur biz.”
2. “Find yourself some dope artists or you wont be in business for to long . pretty simple & to the point if your artists r wack ur label will not b around that long LOL. it all starts with the artist being dope , not me, not the label none of that Isht its all about the artist, also u need some dope producers & a VISION ”
3. “hire some great employees & treat them like family bc it takes team work to make the dream work. i wouldnt be Isht with out the amazing team i have around me & any 1 who is planning on being some sort of mogul better get a good team around em. Shout out Jade, GFCsteve-o, Prob, saucematicP, SunnyD, Dutchington, Morgan & everyone else who has helped me 2 build this Isht its just the begining ”
“Keep a biscuit for the gravy baby, keep your homies close & ur enemies even closer bc u nevr know when Isht will hit the fan.”
5. Treat your artists like you would want to be treated, honesty, Loyalty & having thier best interest in mind at all times is key, its easy to talk some Isht & not follow thru but talkin the talk & then walkin that Isht & showing your artists your about your business speaks louder than words. CinematiC is a family for real i love everyone one of my clients & they already know im always there for them
in closing i dont know if these r the rigth or wrong answers i just know they have worked for me GoodTalk – Jonnyshipes
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