Steve Stoute To Launch ‘Tanning of America’ Book At Howard University

Steve Stoute Launching ‘Tanning Of America’ At Howard

Famed entertainment marketing icon Steve Stoute will launch his book The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy at Howard University TODAY, Sept. 8.

Taking place in the Gallery Lounge of Blackburn Center from 6:30 p.m. – 8 p.m., the book talk will be moderated by Gregory Carr, Ph.D., associate professor of Africana Studies at Howard University and followed by a Q&A and meet and greet.

Stoute’s succesful campaigns include Jay-Z’sS-Carter’ sneaker launch with Reebok; Justin Timberlake and the “I’m lovin it” campaign for McDonald’s; Beyonce’s partnership with Samsung; Lady Gaga’s partnership with MAC Cosmetics and Mary J. Blige’s “My Life” fragrance with Carol’s Daughter and HSN, which broke industry sales records.

The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the  New Economy (Gotham Books) is available in book stores TODAY Sept. 8, 2011.

For more information visit, www.tanningofamerica.com.

To follow on Twitter @SteveStoute or friend on Facebook www.facebook.com/translation.

The event hashtags are #tanningofamerica and #tanning.