London rapper Dizzee Rascal recently dropped his fourth album, Tongue N’ Cheek and it’s charming the fans already. Things can’t get better for him. His new album already has three number-one hits “Dance Wiv Me,” “Holiday” and “Bonkers”. Now seems like the perfect time for Dizzee to hook up with Nike.
Dizzee Rascal’s sneakers are called the Nike Air Max 90 “Tongue N’ Cheek” Sneaker. The sneakers have been created in partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury. The “Tongue N’ Cheek” Sneaker went on sale exclusively at Nike’s1948 store in London’s Shoreditch just before the release of the Tongue N’ Cheek album.
In other news, Dizzee will be performing for the first time with a live band and string section at the Roundhouse in London on October 21. In the meantime he has taken up the hobby of learning to play the drums.
The rapper also made a video with Ben Drury to promote his new kicks. Do you see yourself rockin these?